How I Achieved Maximum Success with Software

Tips for Choosing the Right Call Tracking Software for Your Company

Finding the best call tracking software for your company involves many critical issues that you can easily miss unless you are careful enough. There is a lot more going on behind slick interfaces or attractive prices.

Once you start looking around, you will find that there are many products and vendors available. Before deciding on a particular call tracking platform, consider the following:

Covered Numbers

What you want to do with call tracking is publish unique numbers from one campaign to another. If your campaign is aimed at a global market, make sure your provider offers local and toll free numbers in your target country or countries.

Dynamic Generation of Phone Numbers

A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process will not scale beyond a few campaigns and can lead to errors in analytics.

Integration with Current Systems

You can boost the benefits of your call tracking software when it can be integrated with other tools. Avoid compatibility problems to make sure that your platform remains an asset to your company instead of a liability.

Complete Customization

Different businesses use call tracking software differently, and obviously, you’ll want your platform to be totally customizable to your specific needs and preferences. Otherwise, you will end up wasting resources.

Reliability

As soon as you install call tracking software, all calls to all your numbers will reach you through that platform, so choose one that is highly reputed for reliability. Else, you will not only lose leads, but your credibility among target customers can also be diminished.

Recordings/Transcriptions

Call recordings and transcriptions can serve up a a wealth of information about your target market. On top of that, call tracking software gives you an opportunity to assess and improve the performance of your sales representatives in terms of call handling.

Concrete Analytics

When choosing a call tracking platform, make sure it offers such features as caller ID, caller location, call time and date, and all the basic analytics presented in real time. Aside from that, you should be able to glean insights from historical data – for example, repeat callers and call volume patterns – and use them to boost your marketing strategy.

Pricing

Finally, though you should never choose a call tracking platform mainly on cost, it is nevertheless a very important consideration. After all, you should only get one that you can afford to pay. Since all your incoming sales calls will be coming in through the call tracking system, make sure you get the best prices not just for calling minutes but for phone numbers as well. Phone number costs matter because you will be paying for many phone numbers as you begin to scale your campaigns.

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